The Product Is You!: Position Yourself for Success as an Advisor Mark Magnacca

ISBN: 9781410763686

Published:

Paperback

156 pages


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The Product Is You!: Position Yourself for Success as an Advisor  by  Mark Magnacca

The Product Is You!: Position Yourself for Success as an Advisor by Mark Magnacca
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 156 pages | ISBN: 9781410763686 | 3.13 Mb

Position Yourself for Success as an AdvisorThis book is designed to help you figure out how you can use your biggest resource, YOU, more effectively. Each chapter is packed with specific strategies and tactics that show you both the Why and theMorePosition Yourself for Success as an AdvisorThis book is designed to help you figure out how you can use your biggest resource, YOU, more effectively.

Each chapter is packed with specific strategies and tactics that show you both the Why and the How of personal marketing.The Product Is You demystifies the process of differentiating yourself in the market place.You will learn about a turnkey process known as C.A.L.M.Create a compelling messageArticulate that message effectivelyLocate your target market, andMotivate them to take actionPacked with real life examples and stories, it makes each strategy easy to understand and apply.

Learn how to attract your target market clients with the following strategies:The Mental Thermostat: Expanding your comfort zone to reset your mental thermostatThe Product Is You: Positioning YOU for Success with a personal biographyThe Elevator Speech: Articulating your essence in thirty seconds or lessFishing Where the Fish Are: Locating your target marketYour Personal IPO: Creating a compelling Initial Prospect Offering kitThe Referral Stream: Making the referral process more productive and enjoyableYour Marching Orders: Taking stock and applying what you have learned



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